Wayfinder, 2013 - Present
Director Experience & Design
Responsible for leading design team, project management of design related tasks/processes, and management of client relationships at a senior level.
Create and deliver projects in collaboration with cross-functional client leadership, providing support for research, strategy, and visual design.
Create compelling solutions and experiences that align strategy across client insights, business, intent, revenue goals and brand positioning.
Drove internal rebranding effort for Wayfinder, developing the new W mark, typography, color palette, and photographic styles that serve as the foundation for all marketing channels.