Agustin Sanchez

A design leader
who grows teams
and ships work.

Twenty years leading design at agencies, a studio I co-founded, and a software consultancy. Most recently I led a design studio through a change in leadership.

Design Leader Design Director Miami
Agustin Sanchez at home, surrounded by records, cameras, a guitar, and art
About

I'm Agustin. I lead design teams: I staff them, grow them, set the bar for the craft, and put design where the business decides what to build. I've been doing it for twenty years. Outside of work I make photographs, play music, and publish a photography journal I've kept going since 2012.

Same instinct behind all of it. Pay attention. Solve the problem in front of you. Care, probably too much, about how it's made.

I don't make
things pretty.
I make them
make sense.

01 Design Leader I walk into ambiguity for a living. The job is turning messy problems into decisions a team can act on, and getting people to do the best work of their careers on the way through.
02 Photographer People, and the places they inhabit. I'm after the ordinary moment that turns out not to be.
03 Publisher The Photographic Journal: thirteen years of long, candid interviews with photographers worth knowing. Started out of curiosity. Kept alive by stubbornness.
04 Musician Guitarist, singer, DJ. Music is the shortest distance between two people. I've been working that route my whole life.
05 Polymath Cooking, writing, sewing, furniture, wrenching on motorcycles. If it has a craft to it, I'll learn it. It's all the same curiosity wearing different aprons.
How I work

Deciding what's
worth building.

The hardest part of building anything is deciding what's worth building. I spend my energy there first. AI has made the making fast. It has done nothing for the deciding. Judgment is still the job.

Agustin Sanchez in profile against a dark background, looking left

Everything I do
is a connection
to people.

Featured case study
Leading a studio through change

When the studio lost its head of design, I kept four designers deployed, growing and selling design, and wrote down the career path nobody had.

More case studies on the Work page