A design leader
who never stopped
making things.
Twenty years of making things and solving problems. I still can't walk past one without picking it up.
About
I'm Agustin. I lead design teams, and I never handed in my maker card. Some of what I make is product strategy, helping rooms full of smart people decide what's actually worth building. Some of it is photographs, radio sets, and a photography journal I've kept alive since 2012, mostly out of stubbornness.
Same instinct behind all of it. Pay attention. Solve the problem in front of you. Care, probably too much, about how it's made.
I don't make
things pretty.
I make them
make sense.
01
Design Leader
I walk into ambiguity for a living. The job is turning messy problems into decisions a team can act on, and getting people to do the best work of their careers on the way through.
02
Photographer
People, and the places they inhabit. I'm after the ordinary moment that turns out not to be.
03
Publisher
The Photographic Journal: thirteen years of long, candid interviews with photographers worth knowing. Started out of curiosity. Kept alive by stubbornness.
04
Musician
Guitarist, singer, DJ. Music is the shortest distance between two people. I've been working that route my whole life.
05
Polymath
Cooking, writing, sewing, furniture, wrenching on motorcycles. If it has a craft to it, I'll learn it. It's all the same curiosity wearing different aprons.
How I work
Deciding what's
worth building.
The hardest part of building anything is deciding what's worth building. I spend my energy there first. AI has made the making fast. It has done nothing for the deciding. Judgment is still the job.
